The Cost of Your Words at the Queen Elizabeth Olympic Park

The Cost of Your Words by First Plinth: Public Art Award winner 2019 Fabio Lattanzi Antinori has now been installed at the Queen Elizabeth Olympic Park in Stratford.

The Cost of Your Words is a bold digital sculpture displaying the current cost of keywords, making a statement from the unexpected associations of words and their relevance in today's society. 

Language, in the form of search keywords, has become a commodity with a financial value. Online personalised search and customer tailored algorithms are designed to predict our consumer preferences but ultimately result in us existing n a state of intellectual isolation. This filter bubble is seen as largely responsible for the increasing sense of polarisation in our online and offline interactions. By uniting and dividing individuals, it is redefining the very idea of democracy.

Listen to Fabio discussing The Cost of Your Words on our Vimeo channel.